Ciao! I’m Luca—a business coach, podcaster, and lover of espresso by the sea. After leaving behind the 9-to-5 grind in search of more freedom and fulfillment, I built an online business that now runs from wherever I am in the world—whether that’s a tiny flat in Florence or a beach café in Bali.
Today, I help aspiring entrepreneurs and digital creators do the same—build simple, scalable businesses that support the life they want, not the other way around. If you’re ready to launch your ideas into the world without sacrificing your freedom, you’re in the right place.
Build your business tha'll travel with you.
let's help you
What I’m Loving Right Now
You’ll find more than business here. You’ll find balance
If you’re a freedom-focused entrepreneur looking to do more with less, here’s everything I’m genuinely obsessed with lately:
- My 3-in-1 carry-on setup
- Favorite podcast mic under $100
- Local coffee shop picks in every city I’ve worked from
- My clean workspace gear list
- Books that changed the way I do business (and life)
Before I became a business coach and podcaster, I was just another guy stuck in a job that didn’t light me up. I used to dream of working from new places, meeting new people, and actually experiencing life while still making a living. So I took a leap—with zero guarantees—and built a business from the ground up, one step (and one espresso) at a time.
Now, my days look wildly different than they used to. Some mornings start in Portugal, others in Florence. My work gets done from sunlit cafés, quiet rooftops, and sometimes from a hammock with a view. But no matter where I am, my mission stays the same: to help you build a business that works for your life—not one that takes over it.
I’m not here to give you a one-size-fits-all plan. I’m here to walk with you while you create something uniquely yours.
The tools I teach are simple.
The strategy is intentional.
The freedom? That’s the part you define.
This isn’t just about business—it’s about building a life.
Every week, I share bite-sized insights from wherever I am in the world—on business, balance, and building something that feels like you. If you love intentional strategy and honest storytelling, you’ll feel right at home here.
Stories, strategies & nomadic wisdom straight from the road
latest on the blog
Feeling stuck at the starting line? This free guide walks you through the foundational steps to go from “idea” to “ready to launch” without the overwhelm. Inside, you’ll learn how to clarify your niche, craft your first offer, set up your systems, and take meaningful action—so you can finally start building a business that supports the life you actually want.
A Step-by-Step Guide to Launching Your Online Business
download the free guide
